Friday, February 13, 2009

New Soft Drink Coming Soon From India

Does your Pepsi lack pep? Is your Coke not the real thing? India's Hindu nationalist movement apparently has the answer: a new soft drink made from cow urine.

The bovine brew is in the final stages of development by the Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS), India's biggest and oldest Hindu nationalist group, according to the man who makes it.

Om Prakash, the head of the department, said the drink – called "gau jal", or "cow water" – in Sanskrit was undergoing laboratory tests and would be launched "very soon, maybe by the end of this year".

"Don't worry, it won't smell like urine and will be tasty too," he told The Times from his headquarters in Hardwar, one of four holy cities on the River Ganges. "Its USP will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."

Mr Prakash said his drink, by contrast, was made mainly of cow urine, mixed with a few medicinal and ayurvedic herbs. He said it would be "cheap", but declined to give further details about its price or ingredients until it was officially launched.

He insisted, however, that it would be able to compete with the American cola brands, even with their enormous advertising budgets. "We're going to give them good competition as our drink is good for mankind," he said. "We may also think of exporting it."

Times Online has the full story.


Our Kid said...

Cow about that!

Kwanza the one that gets to me is that they are soon going to export this 'soft' drink. I guess Kenyans with the love of anything 'Made Outside Kenya' will readily imbibe it.

I still can't believe this. Cow Mineral Water... LOL!

mirrh said...

there's a lot of good minerals in urine. human urine also is good for skin.

BP 1 said...

Wow !!! Innovation gone crazy… ati cow urine is a cure for ailments ranging from liver disease to obesity and even cancer.No need going to the gym,I guess, will wait for the cow urine soft drink to do the magic.

Rafiki said...

lol Shiko! If it is coming from India, it will arrive in Mombasa first. Please keep it there!

Eunuch said...

Ciku cow urine is better than the WILD ROOTS going through Kenyan throats.

BTW you know to Indians the COW is so sacred, a god-like figure so why not immortatlize god's urine.

Shiko-Msa said...

OurKid, Mirrh I've also heard that pee has lots of good for you minerals which otherwise go to waste.

Lol BP. Yaani it aids weight loss too? It probably tones muscles and controls cholesterol and blood sugar and all? Then I wonder why nobody has bottled it before!

Rafiki I'm very generous. If it lands here I intend to share with all and sundry.

Eunuch to think of it, the meds we swallow with so much ease just because they're white and manufactured by scientists. They could be doing us more damage than a glass of harmless bovine brew. On that note when it comes I think I'll sample a few sips.

Cee said...

Hahahaha, sisemi kitu....when it fikaz Coast hope they get that woman who was talking about "Hawakojoi, hawanyi" to do the ad....hehehehe...Kweli

Anonymous said...

thank you but no thanks.

Eunuch said...

You are right. Come to think of it, all medicines are nothing but RATIONED POISON. No wonder you take overdose and we buy casket. Happy valentino and no medication please.

val said...

Ate what??????

Euuuwww...ati the drink will be cheap?? No wonder...I can't stop laughing! Even if it cures what or way would I drink urine..

Now this is me wondering what you search for to get these stories :)

BP 1 said...

Shiko, We don’t know, but many are already taking extracts from the urine of pregnant mares in our beautifully manufactured tablets by scientists. As you said, I guess, a glass of cows urine won’t hurt.

“The "estrogen" replacement most doctors prescribe today for menopausal and
premenopausal women is a pill known generically as conjugated equine estrogens (CEE).
The best known brand of CEE is Premarin......... So what 's wrong with CEE? Take a close look at the names. Notice the word "equine?" Yes, that equine! Premarin is horse estrogen! It is derived from the urine of pregnant mares, hence its name. ” see link

joyunspeakable said...

let it come we see....i like your reseached topics like this one

Shiko-Msa said...

Cee will they really advertise this one? I've a feeling they'll just creep it on us pole pole. Word of mouth. I can almost hear them…….. naskia kuna soda mpya imetoka India.

Divinity you're most welcome.

Eunuch thanks. I hope your valentine was superb.

Lol Val. The nets are crazy. some stories I stumble upon and some come via E-mail from friends. It goes something like this, 'check this out i think it could be a good post for wanjiku........

BP if they’re going to feed us pee in tablets then let them make it clear that the tabs are devived from horse pee. Then one can make an informed choice. But hiding the ingredients in funny scientific names is unfair.

Mama said...

Hehehehe Cee, I remember that albadiri woman! 'Vatu hapa vamfungwa mikojo, havakojoi, havanyi' you made me burst out laughing!

These Indian people have lacked things to drink?

Shiko-Msa said...

Cee/Mama, that lady, it was after post election chaos when looters were returning stuff right? I think I remember her.

Mama umekuwa Mgunya? That accent.

Thanks for the Monday laugh guys. I needed it.

Shiko-Msa said...

Hey Joy thanks. Joy/Val most topics I get from the crazy internets.

Others I get on mail from E-friends. It goes something like this....... hey check out this link. It could make a good post for Wanjiku.

But this cow pee just landed in my inbox from Our Kid. That one of Cow about that.