Coca Cola is venturing into the iced tea and coffee market. Trust big brother to come and beat young Ketepa Iced Tea. Anything new in the market is most welcome but first they have to demystify the whole concept of iced tea which at the moment is still considered elitist. Ketepa did not make this notion any better by pricing their iced tea way above the average soft drink. Coca Cola is not easy competition. The drink is not yet available locally and I hope Ketepa can withstand the tide when it finally comes.
Dare I say they can forget selling these beverages in rural areas? For a lot of people there and indeed many more in urban centers, tea and coffee comes in a steaming mug, not in a can or soda bottle. Will they convince people to pay more for tea or coffee just because it’s cold and has no milk? For some that is what it is – black tea. They’d rather pay less cash for a steaming mug ama?
See also: Alvaro, Redbull, Malta Guinness.